Evidence is part of the product.
Merqiva is designed so buyers can understand not only what an opportunity says, but why it was considered relevant — and what remains uncertain.
Source traceability
Material claims should link back to identified public sources where appropriate, with verification context recorded when practical.
Fact vs inference
We distinguish what a source states from what the analysis concludes. Unknowns remain unknown instead of being filled in.
Freshness & confidence
Decision-maker and signal information is treated according to the strength, relevance and recency of available evidence.
VERIFIED FACT
A material claim supported by an identified source where available.
INFERENCE
An analytical conclusion that is explicitly labeled and should be reviewed by the customer.
UNKNOWN
Information that has not been verified and is not presented as fact.
What a real opportunity brief should expose
What Merqiva does not claim
Public-source research can change. Contact roles can move. Signals can be ambiguous. Scores can help prioritize but cannot guarantee a reply, meeting, contract, purchase or revenue. Customers remain responsible for reviewing research before outreach.